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About Us


Our online business has evolved from the success of our private swimming lesson business, SwimExpert, the UK’s leading swimming improvement service. Since SwimExpert began in 2006, we have taught 1,000s of children and adults how to swim, with our very experienced teachers, aided by various learn to swim products. We have taken our knowledge from this side of the business to combine our understanding of what products work best for every type of swimming ability. Our aim is to be the UK’s largest supplier of learn to swim products, providing unrivalled customer service.


Our Products

Here at theSwimmingShop we specialise in providing the best products for learning to swim at great prices. From Kickboards to Floats and Training Fins to Swimming Paddles, you need look no further than our Learn to Swim section. With our vast knowledge and Learn to Swim background, we only select the best swimming aids to get you or your children swimming in no time. Moreover, we have a great range of Women's, Men's, Girls and Boys swimwear. Be sure to check theSwimmingShop benefits page to see why we offer the best customer experience. FREE Standard UK or Tracked Next Working Day Delivery, FREE Exchanges, all the BEST brands and our SwimSave Loyalty Points scheme are to name but a few fantastic benefits when you shop at theSwimmingShop!


Our Brands
We don't believe in filling our product pages with as many brands as we can shake a stick at, listing every product under the sun! Our ethos is different and refreshing. We have hand picked only the top swimwear brands, we meet with ALL our suppliers face to face, selecting only the BEST products whilst still offering fantastic choice at unbeatable prices.